THINKING
OF HAVING A WEBSITE? Questions
to ask yourself beforehand:
Is it as simple as advertising your products, services and contact details to
improve your present market status, or is it intended to tap into a new market
for you?
Is
there demand for your product or service?
How
much competition do you have?
Are they on-line or is there a niche in the online market that you can
fill?
What
can you offer better than the competition?
Consider price, quality, speed, service or choice.
Can
you supply your product or service to new parts of the UK or abroad?
Have you investigated a good packaging/delivery/distribution service?
Do
you have the funds to invest in creating and then maintaining a website?
Consider : Domain registration, hosting, site design, photography, search
engine submission, marketing and maintenance.
Do
you have the time to invest in a website?
You are the key source of information for your web designer/developer to
present a content-rich site which users will value.
This content could include product/service specifications;
company/personnel information if relevant; testimonials; case histories;
your company policy on supply, packaging, delivery, payment, returns,
marketing, promotion, etc.; plus any complimentary information that
benefits your customers – useful links, free advice – plus what sort
relationship you want to cultivate with your customers.
Time
spent on this is a wise investment and could make all the difference.
Are
you committed to maintaining your website once it is up and running and
providing a high level of service for your customers?
Who will maintain the website afterwards? All sites require maintenance
and updating to prevent them getting out of date or boring to returning
customers.
Do
you know what you want?
Go
on the Internet and look at as many sites as you can to decide what you
like or dislike about other websites – and make some notes.
Flashy
graphic introductions may look good at first but users can find them
difficult to navigate.
The
priority must be to make your site is as user friendly as possible.
A
good web strategy can ensure the success of your website.
Get
your website in search engine listings and major Directories
Promoting
your website online and offline consistently
Keep
the website up to date in content and style
Ensure
that your website is easy to use; fast to load, and relevant in
content.
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