SEARCH
ENGINES AND WEB DIRECTORIES
"Search engine" is the term generally used to mean a site
where you can look for something on the Internet.
There are types of
search sites which use very different methods to determine how to list and
categorise a Web site.
Directories - like Yahoo! and the LookSmart group which provides
results for MSN, Excite and AltaVista use people to evaluate sites submitted to
their directory, and have control over whether a site is acceptable, and under
which category it is listed.
Actual Search engines like Google and Alta Vista use automated
programs which evaluate sites for listings. These usually scan your Web pages,
page content and metatags to determine where to list your site. So getting
listed on search engines and directories requires using different strategies.
Major
search sites
Google
HotBot
Initial
submission
It takes four to eight weeks
for most search engines or directories to list you – so plan ahead if
possible, if you want to meet a targeted date or season.
The only way to speed this process and stand a better chance of
being included in these listings is to use paid submissions
- Yahoo! and LookSmart offer express listing services for a fee..
Be persistent. Free submitted sites don't
always get listed. If this happens, optimize your site and try again -
your persistence should work eventually.
In directories like Yahoo! and LookSmart, real people are reviewing
your site, so make sure it’s easy to use, interesting, attractive and
informative. If it fails in one or more of these areas – it could still get
rejected.
Subsequent
submission
Okay, you’ve got your site listed with the major search engines,
but to stay high in their listings, you need to monitor and resubmit your site
if it starts to drop out of site.
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