OPTIMISATION
This involves putting all the right information - on-page and within the coding - to optimise the chances of your site being found, and prominently listed by the major search engines and Internet directories.
This includes carefully selecting the best descriptions, keywords and content; as well as clear and logical links between pages - both internally and externally.
Utilising the elements which attract the search tools - and avoiding practices which work against them...
..it is an on-going process, and the parameters change fairly regularly to prevent mis-use of the internet.
It must be understood that in this
worldwide marketplace; there is no single solution for getting YOUR site more
visitors than another.
It has to be a concerted and continual marketing campaign
- often requiring both internet and traditional methods.
How many times have you heard of someone saying that their web site was a waste of time and money.
Well the truth is - a retailer wouldn't purchase a shop and then NOT stock it, staff it, advertise it, promote it and maintain it...
the Internet is potentially the biggest shop front you can have.
As the key way to drive repeat traffic to your site is to constantly add new content and keep the information that is there relevant and accurate, then site updates will play a major role in the ongoing management of your web site.
Generally speaking the more often you can update your site the better.
DON'T UNDERESTIMATE THIS PART - it can really make the difference between phenomenal success and huge disappointment.
~ HOSTING
~ DESIGN
~ IMPLEMENTATION ~ E-COMMERCE
~ OPTIMISATION ~ SUPPORT
~
~ PORTFOLIO ~ DOMAINS
~ SEARCH ENGINES ~ SEARCH
TIPS ~ SUBMITTING ~ WEB
FAQs ~